Strategic, high-touch marketing for authors ready to turn great books into memorable brands, stronger visibility, and meaningful reader connections.
Aurelia Sloane Mercer is a book marketing specialist focused on the space where smart strategy meets compelling storytelling.
With more than six years of experience in book marketing, Aurelia helps authors build meaningful visibility around their books through thoughtful campaigns designed to reach the right readers, strengthen their author presence, and create momentum beyond launch day.
From the first strategy session to the final campaign refinement, every recommendation is shaped around the book, the audience, and the author's individual goals.
Whether you're preparing for launch, trying to increase visibility, or building a long-term author brand, your marketing should have a strategy behind it.
We unpack your book, audience, positioning, current visibility, and marketing goals to build a clear foundation.
Your campaign receives a focused roadmap with clear priorities, messaging, creative direction, and promotional channels.
The strategy comes to life through carefully selected marketing channels and promotional campaigns tailored to your audience.
We review campaign performance and refine the strategy as your book and audience grow beyond the initial launch.
Every campaign begins with positioning and purpose instead of random promotion. Your book enters the market with intention, not just activity.
Your marketing is shaped around the actual story, audience, genre, and author identity — not a generic template applied to every project.
Your book deserves marketing that looks as considered and professional as the work itself. Every touchpoint reflects that standard.
No two books are exactly alike, so campaigns are designed around the individual project rather than a one-size-fits-all formula.
Every campaign is tailored to the author's needs, goals, and publishing stage.
Focused book marketing support
Ideal for authors who need targeted assistance with specific marketing objectives — whether that's a launch push, visibility boost, or a defined campaign.
Request a Custom Plan →Strategy + Promotion + Creative + Outreach
For authors looking for a more comprehensive marketing system — combining strategy, positioning, creative promotion, social content, publicity, and reader outreach into one integrated campaign.
Let's Discuss →Aurelia brought structure and clarity to our entire marketing campaign. She understood the book, the audience, and exactly how we wanted to position it.
The biggest difference was having someone who understood both the creative side of my book and the strategy required to get it in front of readers.
Authors across genres and publishing paths can work with Aurelia. Every campaign is tailored to the book, audience, and marketing objective — whether you're debut, established, self-published, or traditionally published.
Book marketing services begin at $500+, with the final investment determined by the scope, duration, and marketing channels selected. Full campaigns are priced custom based on your goals and needs.
Yes. A complete campaign can combine strategy, positioning, creative promotion, social content, publicity, and reader outreach — brought together into one cohesive system built around your book.
Yes. Marketing strategies can be tailored to self-published, traditionally published, and independently produced books. The publishing path shapes how the campaign is structured, not whether support is available.
Aurelia works with authors across genres — fiction, nonfiction, romance, thriller, memoir, self-help, and more — with the marketing strategy adapted to the audience and positioning of each book.
Send an inquiry with your book details, current publishing stage, and marketing goals using the contact form below. You'll then receive information about the appropriate next steps for your project.
Tell me about your book, where you are in your publishing journey, and what you want to achieve. Every great campaign starts with a conversation.
Strategic book marketing that goes beyond launch day — building visibility, readership, and a lasting author brand.
Start Your Book Marketing Journey ↗